going just a little too far

When we moved to a small coastal village, we were excited to be surrounded by our local businesses*, and to patronize them.
But living so close to all of these businesses also has it's more annoying aspects.
For instance. A few blocks from our house was a gym. I'll call it "Total Gym." Occasionally, we'd see sweaty people emerging, sipping waterbottles, as they walked to their cars.
Then one day, I saw some guys running down the street in military fatigues and white t-shirts.
The next day, I saw the boot-camp guys running down the street carrying really large medicine balls (think boulder-sized).
The day after, they were carrying each other down the street--lugging them like they were very large bottles of water (or medicine balls).
Then, suddenly, the name of the gym was changed from "TotalGym" to "ArmyGym" and everything was all boot-campy, and two lines of big guys holding up traffic on the street, and people using megaphones and whistles, and call-and-response marches. All within blocks of our house. Very audibly.
Now, I can understand the appeal of boot-camp style fitness. Not my personal cup of tea, but certainly a good regimen. But must costumes be involved? And moving an army recruitment depot to our neighborhood, without the heroic service to our country?

*Incidentally, we live in a sort of hub for yoga studios, Italian restaurants, and colon hydrotherapy. Hopefully, there's little cross-over between the three industries. Also, colon hydrotherapy? Should not really be advertised by a little sign on the main drag, pointing to one (of the many) practitioners just off the main drag (as is done down the street from us). At least, I hope they're not getting walk-in traffic.